Reducing friction

Optimizing a digital experience is all about reducing friction. You should learn from the behavior of your users and then focus on the moments in the journey when they are unhappy. As soon as your online concept is lovable, Get you design live as soon as possible and sit back and observe how people are using is. Measure the performance, interview your users and, most importantly, observe their behavior. Observe what  Gooi een online concept live en ga dan een tijdje observeren. Define where the most critical imperfections are in your online concept and relate that to the customer journey.

Digital telepathy uses a graph to highlight the chances for optimalisation. Waar zitten de ergste imperfecties gaten in het online concept en hoe kan je het ontwerp aanpassen om dit te optimaliseren.